Mulberry bags Google Cloud support for data-driven sales push during Covid-19

Luxury fashion brand Mulberry claims tapping into the Google Cloud Platform’s (GCP) data analytics capabilities has led to a 25% uptick in sales despite the Covid-19 pandemic forcing the firm to close its bricks-and-mortar stores.

The move to GCP followed Mulberry’s appointment of Neill Randall as the brand’s solutions architect in late 2019. Upon joining the company, Randall discovered that the firm generates huge amounts of customer, stock and sales data through its online and bricks-and-mortar store operations but was failing to exploit it properly.

“All the data at Mulberry was coming in at different times, from different silos,

Read More

Etsy to buy fashion reseller Depop for $1.63 billion in Gen-Z push

Bengaluru: Etsy Inc. said on Wednesday it would acquire Gen-Z focused fashion reseller Depop for $1.63 billion, as the online seller looks to attract younger shoppers.

Young consumers are increasingly moving towards second-hand fashion, conscious of the environment and carbon footprint of the clothing industry. Between 2019 and 2024, the second-hand clothing market in the US is projected to grow at a compounded annual growth rate (CAGR) of 39% to $64 billion. Globally, the industry would outpace fast fashion twice over in the same time period, Etsy said.

Depop, an online marketplace to buy and sell new or second-hand apparel,

Read More