Mulberry bags Google Cloud support for data-driven sales push during Covid-19

Luxury fashion brand Mulberry claims tapping into the Google Cloud Platform’s (GCP) data analytics capabilities has led to a 25% uptick in sales despite the Covid-19 pandemic forcing the firm to close its bricks-and-mortar stores.

The move to GCP followed Mulberry’s appointment of Neill Randall as the brand’s solutions architect in late 2019. Upon joining the company, Randall discovered that the firm generates huge amounts of customer, stock and sales data through its online and bricks-and-mortar store operations but was failing to exploit it properly.

“All the data at Mulberry was coming in at different times, from different silos,

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